The stone arch of the Old Bridge did not just connect the two banks of the Neretva River. It combined history, art, fashion, and top-notch production in a scene the likes of which Bosnia and Herzegovina had never seen before.
As part of the international cultural event "Mostar Summer", the first Bosnian and Herzegovina luxury men's brand AROS organized an exclusive fashion show to mark the 460th anniversary of the Old Bridge, turning one of the most recognizable symbols of our country into a unique catwalk.
Thanks to the partnership with BH Telecom, which enabled live broadcast of the event, the spectacle from Mostar was followed by audiences throughout Bosnia and Herzegovina and the world.
It was much more than the presentation of two collections inspired by Herzegovina and the Adriatic, which were worn on the catwalk by well-known names of the fashion scene from Bosnia and Herzegovina, Italy, Portugal and Scandinavian countries. Collection "Le Hot Blanc", inspired by Herzegovina, was created according to the principle made to measure, in which each garment is made according to the client's measurements and wishes, while the collection "Adria" offered ready-to-wear models intended for direct sale.
Mostar once again demonstrated that it can host world-class events, while the Old Bridge took on a completely new role, confirming that cultural heritage is not just a legacy that we preserve, but also an inspiration for contemporary artistic expression.
"Tonight we showed in the most beautiful way that Mostar and Bosnia and Herzegovina can host events that combine culture, art, fashion and world production standards. The show on the Old Bridge was not just a fashion event, but a strong message about the value of our cultural heritage and its potential to inspire contemporary creativity," said Adna Ajanić, PR of the event. "Mostar Summer".
She added that she was particularly pleased that this unique event was held as part of "Mostar Summer", which further enriched this year's program with a fashion spectacle.
"We express our sincere gratitude to designer Armin Osmancevic for the trust and exceptional cooperation. We thank our partners, participants and all visitors who contributed to making this an evening to remember with their presence. We believe that this is yet another confirmation that 'Mostar Summer' continues to create events that promote Mostar as a city of culture, encounters and top-notch artistic content," Ajanic emphasized.
The multi-awarded designer Armin Osmancevic, founder of the brand, is behind the whole project AROS, who has remained consistent with his vision of representing Bosnia and Herzegovina through projects that push the boundaries of the domestic and global fashion scene.
"Our mission has been to push boundaries from the very beginning. We brought a touch of Italian fashion to Bosnia and Herzegovina, but with the Bosnian spirit woven into every cut. The Old Bridge was a logical continuation of our vision. For its 460th anniversary, we dressed it in ceremonial attire and thus made history," said Osmancevic.
For a brand that is less than a year old to organize a fashion show at one of the world's most important cultural monuments is a precedent, not only in Bosnia and Herzegovina but also on the global fashion scene. This is precisely why this event goes far beyond the framework of a fashion show and confirms how far vision, courage and creativity can reach.
"We gave the Old Bridge a new role, and it has once again shown that it responds to love with love. Our guests have come from all over the world and will take home from Mostar one of the most special experiences they have ever witnessed. That is exactly what we wanted to achieve."
"This is not just fashion. This is a contribution to the promotion of our beautiful homeland. When you combine fashion, history and culture, you create not just a fashion show, but a story that presents Bosnia and Herzegovina to the world in the most beautiful way possible," said Osmancevic.
The fashion show at the Old Bridge showed that Bosnia and Herzegovina has the knowledge, creativity and capacity for projects that attract attention far beyond its borders. Mostar once again justified its epithet of a city that connects different worlds, and the catwalk scenes on its most famous symbol will certainly remain among the most memorable images of this year's "Mostar Summer" and yet another proof that cultural heritage can be the stage for contemporary stories that conquer the world.
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