The City of Mostar successfully presents itself at the International Economic Fair Mostar
2026, which will take place from April 14th to 18th, through a rich and eventful program
focused on promoting cultural heritage, tradition and modern tourism tools
Herzegovina.
In a joint effort of the City of Mostar and the Tourist Board of the City of Mostar,
special emphasis is placed on the authenticity and preservation of cultural and historical
heritage. The fair stand was profiled as an experience space in which visitors have
opportunity to get to know the traditional clothing of Herzegovina, see handicrafts and realize
direct interaction with cultural heritage bearers.
On the very first day of the fair, as part of the opening ceremony, special attention was drawn to
members of the HKUD "Sv. Ante – Cim" and the KUD Bijelo Polje from Mostar, whose performances and
Traditional costumes contributed to the authentic atmosphere and recognizable visual
the identity of the stand.
The central part of the program so far was realized on Wednesday, April 15th in Pavilion 2,
where a thematic panel dedicated to contemporary approaches to promotion was held
destinations. The "Don't Miss Herzegovina" platform was presented, presented by
an international expert on sustainable development and an American writer and travel writer
with a long-standing focus on the Balkans and Herzegovina, Tim Clancy. He is joined by
Mirna Jelčić, author, editor and content curator, also participated.
The "Don't Miss Herzegovina" platform has generated significant interest from the audience as
an innovative concept that goes beyond classic tourist guides. Instead of standard
recommendation, the platform interprets Herzegovina through authentic stories, people, wine,
address Bulevar narodne revolucije 15, 88000 Mostar Bosnia and Herzegovina
tel. +387 36 844 568; +387 36 844 569
e-mail info@exploremostar.ba website exploremostar.ba
gastronomy and everyday life, with an emphasis on a deeper understanding of space and
culture of living.
On the same day, an interactive workshop on traditional embroidery and weaving was held, in
organized by the HKUD "Sv. Ante - Cim" Mostar (Zlatovez section) and the Vrba Women's Association.
The workshop attracted a large number of visitors of all ages, who had the opportunity to meet
basic handwork techniques, participate in the creation of your own works and experience them firsthand
experience the richness of intangible cultural heritage.
Through all the activities so far, it has been confirmed that tradition and cultural heritage can
successfully integrate into modern tourism trends, especially through digital platforms
such as "Don't Miss Herzegovina", which offer a new way of interpreting the destination i
further contribute to its visibility.
The International Economic Fair Mostar 2026 continues today and tomorrow, and
The stand of the City of Mostar and the Tourist Board of the City of Mostar is still open to everyone
visitors who want to experience a blend of tradition, identity and a modern approach
representing Herzegovina.
*For more information, please visit the official website and social networks of the City Tourist Board.
Mostar.
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